Motivation

It has been said many times that people do things to either "Gain a benefit or to avoid a loss."

Motivation, whether for ourselves or through motivating others, must satisfy the question: "What will be gained or what loss will it prevent in the person being motivated." We can surmise that a loss is something to fear, and a gain is something desirable.

From the motivational perspective then, whether it is to motivate ourselves or others, the question that must be asked of the activity is:

"What will it get me or them, or what will it stop me or them from losing."

source:https://methotology.com/Motivation_Definitions.html